Michelle Moir's13-year-old daughter has been riding since she was 5. That's given the show mom plenty of time to hear and share frustrations about how quickly kids grow out of their show clothes, adding the expense of regular replacements to an already pricey endeavor.
Somewhere along the way, Michelle recognized a business opportunity in "solving the growing problem." That's the slogan for Hills Show Rentals, which opens July 1 to rent breeches, shirts and show coats.
Based in a shop at the family-owned Oakland Hills Tennis Club in Oakland, Hills Show Rentals has a range of show clothes, mostly for kids, in sizes from 2 to 14 and available for weekly or longer rentals. The process begins by making an appointment to come in and be sized, then outfits can be taken home or reserved for later.
A whole outfit, breeches, shirt and coat, will rent for $50 a week, shirt and britches for $25 a week and $10 a week for a shirt only. Dry-cleaning before return is part of the arrangement. The pants include jodhpurs suitable for leadline and young rider entries, and regular breeches for older riders. The store also offers a rent-to-own plan with clients able to apply rental fees toward buying the items.
Hills Show Rentals' starting inventory is all from RJ Classics, the popular line of well-made, nicely fitting coats, shirts and breeches. Michelle says she may take on other brands going forward but feels very confident of the appeal and quality of the RJ line. "It's one of the best known labels in the show world and their pieces wear incredibly well."
Michelle looks forward to helping fellow horse show families make the best use of their competition budgets. Her daughter, Lauren, rides with Kelley LaFond's Vintage Lane at Redwood Ranch in the Oakland Hills. It's a family-oriented training program and a family-oriented public stable. Clients are among the many who have responded very enthusiastically to Hills Show Rentals. Michelle plans to visit upcoming schooling and rated shows throughout the Bay Area to spread the word.
For more information, call Michelle Moir at 510-915-6982 or visit www.hillsshowrental.com.