California Riding Magazine • July, 2014

Shine Sells
California Trace PLUS contributes to record sale prices at Feather River College Production Horse Sale.

Beginning in 2013, California Trace has been a major sponsor of the Feather River College Production Horse Sale in Quincy, CA. Education and equine wellness are the core values of California Trace, and Feather River College's Equine Studies Program is a perfect fit with those values. At the start of 2014, all 22 student-trained sale horses were fed California Trace PLUS for the final three months leading to the annual sale. No other supplements were fed.

The results were outstanding. Sale attendees and buyers commented that the horses had never looked better, with sleek coats and beautiful hooves. Sale prices skyrocketed over previous sales, with the five-year average jumping from $3,250 to this year's average of $5,830. The top selling horse, FRC Play For Honor, sold for $18,000.

Feather River College Agricultural Department Chair, Russell Reid, has this to say about California Trace PLUS:

"Creating an effective nutritional ration for our Feather River College sale horses is a real challenge. Our students like to ride and are always horseback. Our horses need to be in top mental and physical condition...all the time. Since we started using California Trace PLUS as the foundation for our nutritional plan, the condition of our horses has never been better. This group of sale horses look and feel great, allowing them to keep up with our enthusiastic students. We are very impressed with the results and highly recommend California Trace PLUS."

California Trace products are formulated specifically for West Coast forage based diets, giving outstanding results without relying on grain based commercial feeds. From pleasure trail horse to high caliber athlete, your horse will develop and unmistakable shine and healthy hooves thanks to California Trace products.

Press release provided by California Trace. To find a retailer or order online at For specialized customer service, call the toll free number 877-632-3939.