California Riding Magazine • October, 2008

Tough Enough to Wear Pink
Professional’s Choice continues to support breast cancer research.

Professional’s Choice announces its new Tough Enough to Wear Pink (TETWP) pad as the newest weapon in the fight against breast cancer. Professional’s Choice continues its support by donating a portion of sales from every pink pad they sell to the Susan G. Komen Breast Cancer Foundation.

With a striking pink Navajo top and TETWP decal this saddle pad not only makes a statement, but represents needed funds for cancer research. Professional’s Choice joined the western industry’s Tough Enough to Wear Pink campaign in the fall of 2005, and has continued ever since.

The new pad is a special edition designed especially to bring attention to the cause and increase funding in the quest to eradicate this insidious disease. Nearly everybody in the U.S. has been touched by the effects of it in one way or another, as was Dal Scott, president and founder of Professional’s Choice, who had a dear friend fall victim to the disease and another one who managed to beat it. This is his way of helping to increase the odds in favor of the survivors.

The handsome new TETWP pad has a 100 percent wool Navajo top, 100 percent merino wool lining and has the patented, incredibly durable SMx Air Ride™ saddle pad core. It has been scientifically proven to absorb shock and evenly distribute pressure across the horse’s back, increasing overall comfort for the horse. It is also highly breathable, allowing the free flow of air, resulting in accelerated heat dispersion and moisture evaporation. The horse feels less heat and cools off faster.

A recent independent study by Kansas State University confirmed that the SMx Air Ride™ outperformed other pads for pressure distribution and moisture wicking properties. The SMx Air Ride™ is also lightweight and flexible and conforms to the horse’s back.
This pad is available in two sizes: 34” x 36” and 30” x 30”. It also comes with a very generous 60 day money back guarantee and a one year warranty. It will be available in tack stores in October.

To locate an authorized Professional’s Choice dealer near you, call 800-331-9421 or visit their website at