California Riding Magazine • January, 2008

True Champion Displays
A centerpiece for show ribbons.

by Kathleen Burke Jensen

Mother and daughter team Dianne Halvorson and Angela Howe offer a clever solution to the question of how to display the myriad ribbons from horse shows that collect over time. True Champion Displays, based in Thousand Oaks, makes a three-tier display rack that is fully adjustable to accommodate individual needs. Not only can it be used to display ribbons, it is also great to use for coolers and blankets.

Growing up as a rider in Southern California, Angela’s second home was the competitive arena. With an interior design background, Dianne struggled with how to display Angela’s many ribbons. Fast forward to today when chronic back pain has unfortunately taken Angela out of the arena. Not wanting to leave behind the horse community, Angela recalls saying to her mom, “Remember how you always wanted to make a product to display ribbons? Why don’t we do it together?”

Many trips to the hardware store and a few prototypes and designs led to today’s product. Angela describes True Champion Displays’ product “like a centerpiece.” The system is completely adjustable, starting with three rows where the height between the rows can be shortened or lengthened as needed. The display can accommodate a lot of ribbons while taking up as much or as little wall space as customers choose.

True Champion Displays’ racks come in three finishes; the black racks are $99.99, the satin nickel and satin brass are $129 each. All finishes come with three rods and additional rods are $10 each. At the top is a frame that can be used for a picture or a plaque. Customers can take their plaque to be engraved with the name of the barn, horse, rider or other words or designs. “That way each customer can choose the font and finish that works for them,” Angela explains.

Angela and Dianne started this process a year ago and they officially launched this summer. Customers are catching on and True Champion Displays is a hit. “Right from the start you can tell True Champion Displays are dedicated to quality,” says Will Simpson, winner of 2007 Del Mar International Grand Prix.

For more information, contact True Champion Displays at 805-380-4001, or, or visit