California Riding Magazine • January, 2008

Buying & Selling
The Southern California Specialty Horse Sale adds a twist to the venerable All Breed Sale.

The All Breed Sale has been a staple of the region’s equestrian community for nearly 30 years. Rob Tresun was thrilled to buy the business two years ago and is enjoying adding his own spin, in the form of the Specialty Horse Sale, to this buying and selling tradition.

With a general focus on Quarter Horses and Paints, the All Breed Sale is staged at the Pomona Fairplex, on a quarterly schedule. An average of 100 horses usually find new homes during each auction. The mix includes colts, fillies, stallions, geldings and mares and quite a few of the under-saddle age horses are “nice quiet riding horses,” Rob says. “We get everything from trail horses to show horses.”

Although prices rise and fall with the economy, Rob reports that last year’s median price range was between $2,500 and $3,000. In May 2007, the high seller was a Quarter Horse stallion for $15,000.
This year, the first sale takes place Feb. 16-17. The all breed sale action starts Saturday at noon, with a preview of some of the horses that will be on the block on Sunday. Owners typically get three minutes to work or present their horse in one of the venue’s outdoor arenas during this time. Prospective buyers can take notes and a video is taped to play when the horses are auctioned the next day.

February’s All Breed Sale features the premiere of the Southern California Specialty Horse Sale, which replaces the pony sale that had dwindled in popularity. It starts on Saturday at 11 a.m. with the competition that every horse is entered in when consigned. It is open to 50 seasoned trail riding horses that will compete for prizes ranging from tack and/or feed store gift certificates to a custom made saddle, or its equivalent. The auction will begin at 6 p.m.

Rob anticipates that a different type of horse will be spotlighted during the year’s next three auctions. Barrel racers, for example, may be next and each Southern California Specialty Horse Sale will feature a competition in which candidates can strut their stuff in front of prospective buyers.

Rob likes to profit from the All Breed Sale but he knows that can only happen if his customers, buyers and sellers, go home happy. He discourages neophyte horse people from planning to buy a horse at any auction without the help of a knowledgeable advisor. Smart sellers can take advantage of the Sale’s pre-event showcase and an online catalog to generate maximum interest in their horses come bidding time. The auction environment typically tends to bring best prices for a well-presented equine.

Catalog fees for the Specialty Horse Sale are $250 per horse plus an eight-percent commission, which includes a stall for the weekend, one bag of shavings, and entry into the specialty class for that sale. Rates for Sunday’s All Breed Sale are as follows: $165 per head for one to three horses; $145 per head for four to six horses; and $130 per head for seven or more steeds, plus the eight-percent commission.

The rest of 2008’s All Breed Sales & Southern California Specialty Sales will be held May 24-25, Aug. 16-17 and Nov. 15-16.

For more information, please visit or call Rob at 818-445-3808 or Rachel at 818-355-4107.