posted July 8, 2014

Pacific Sporthorse Selection includes eventers and more education in 2014!

September 6th & 7th marks the return of the Pacific Sporthorse Selection to the Christiane Noelting Dressage Center in Vacaville, CA. This will be the third year that the innovative sport horse auction, fundraiser, and educational event is held.

This year, the collection of elite dressage horses and hunter/jumpers will be joined by several quality event prospects. The group includes recently started young horses as well as proven competition horses. Many of the horses have been imported from Europe especially for the auction.
"Our vision is to provide a much needed venue for buyers looking for excellent horses to see an entire collection of suitable candidates" says Christian Hartung, president of Sporthorse-Online, LLC, organizer of the Pacific Sporthorse Selection (PSS) Auction. All of the horses have a vet-check and x-rays available for prospective buyers and their veterinarians to review.

The PSS is modeled after the European Auction tradition where breeders of top quality horses compete to have their best horses selected by discriminating experts for presentation at prestigious auctions. Buyers know that these auctions will present a large selection of quality prospects to choose from. For example, 8 auctions are held each year in Hanover, Germany where more than 1000 sport horses, foals, broodmares, and stallions are sold!

"Buyers no longer have to travel around the West Coast or to Europe to find their future partner. We are bringing the horses to one place for buyers to try." says Christian. The pre-vetting further simplifies the process for buyers who are often faced with disappointment when a prospect they have chosen does not pass the vet check.

A new addition to the weekend's activities in 2014 is the "PSS University," a 2 day series of educational talks on equine related topics. Co-hosted by the Sacramento Valley Chapter of the California Dressage Society, lectures and demos range from equine acupuncture to pilates for riders. "The talks we offered in past years were so well received, that we elected to expand them this year into a full continuing education weekend" says Ellie Johnson, one of the organizers of the PSS.

There is no admission fee to attend the weekend's lectures. Instead, organizers suggest a $10 donation to support the young rider program, CDS Club 100.

The Pacific Sporthorse Selection hosts a fundraiser for breast cancer as well. Fundraising for The Breast Cancer Research Foundation (BCRF) will take place during the Gala evening held on September 6th along with wine tasting and lively entertainment (tickets are required.) Exciting items that will be auctioned off for charity include a breeding to the world famous stallion "Sir Donnerhall," a new Schleese saddle, and some beautiful artwork.

"We have worked hard to make the PSS an event that gives back to the community" says Ellie. "To date the event has raised over $11,500 in donations to BCRF and CDS Club 100 and we are really proud of that!"
Auction horses are available to watch and try beginning on August 23rd through September 6th. Descriptions, photos and video clips of all the horses are also being posted online in mid August.

Excitement is building as the team prepares for what they hope will be even more successful than last year. More information and tickets to the Gala may be found online at

posted June 5, 2014

Koop Clean Chicken Bedding powered by Sweet PDZ

Sweet PDZ is pleased to announce the introduction of Koop Clean Poultry Bedding powered by Sweet PDZ. It is a product collaboration between Lucerne Farms and Sweet PDZ, and will be sold under the Lucerne Farms name and be added to their group of premium forage and mulch product offerings.

This unique bedding product blends short chopped hay and straw, with Sweet PDZ to make a truly all-natural and complete chicken bedding.

Rich James, Lucerne Farm's President, explains that before going to market the product was tested with many backyard chicken enthusiasts where "the real magic in our product was found to be in our specially formulated short chopped hay/straw blend working in concert with a fantastic deodorizer component in Sweet PDZ. Our two products blended together is simply a real natural fit." They reported Koop Clean to have, both, greater absorbency, and superior odor control than traditional shavings and other products. Additional benefits they observed was the fact that the coop cleanout was made easier because of the short cut blend, and "spent" bedding and waste provided exceptional nutrient benefit for gardens and compost because Sweet PDZ allows for greater nutrient retention and release.

Tom Menner, from Sweet PDZ, acknowledged "we have been looking for the right partner for this product concept for some time as we observed the ground swell of backyard chicken enthusiasts around the country. More and more of our Sweet PDZ customers were telling us how great Sweet PDZ worked in their coops and brooders, that we knew with the right bedding combination we would deliver a real winner. We learned that our friends at Lucerne Farms were thinking along the same line as us, and so now we'll bring it to chicken lovers coast to coast."

Lucerne Farms is a producer of high quality forage and mulch products. Sweet PDZ is the #1 horse stall deodorizer on the market. Both companies are family owned and operated businesses and have been selling superior products for thirty years. Koop Clean Poultry Bedding will be available at retailers nationwide. For more information or to locate a retailer near you please visit, or contact Lucerne Farms at 800-723-4923. You can learn more about Sweet PDZ products at,

posted May 28, 2014

Valenti Equestrian Club Evacuates Horses with Aid of RSF Fire Dept. During San Diego Wildfire Disaster

report courtesy of Valenti Equestrian Club

Valenti Equestrian Club evacuates horses to Del Mar Fairgrounds during recent San Diego wildfires.” Courtesy photo.

The Valenti Equestrian Club (VEC) came to the aid of thoroughbred horses stabled at the equestrian center in Rancho Santa Fe owned by Irene Valenti during the San Diego wildfire emergency last week. Staff members of Valenti International and management of the VEC successfully evacuated 43 horses to stalls at the Del Mar Fairgrounds after an email/social media appeal went out to all horse owners, and within minutes an outpouring of support helped secure enough trailers to complete the equine evacuation.

Facilitated by a social media campaign launched by Steve Valenti, the horse evacuation took place within a short window of a few hours. VEC owner Irene Valenti remarked, “Valenti Equestrian Club staff were alerted immediately of the rapidly advancing fire danger from the Bernardo Fire and rose to the occasion regarding immanent threat to the horses. The Del Mar Fairgrounds management was extremely accommodating and reserved space for our horses on very short notice. VEC Staff members and volunteers quickly mobilized to prepare the facilities for the horses and ensured they were comfortable in their new surroundings…it was truly a team effort.”

The VEC-boarded horses and facility sustained the fire without damage and welcomes new boarders. Irene Valenti recalls, “The community was amazing; they dropped what they were doing and offered to help, so much so that I was inundated with phone calls. I’m particularly grateful to the Rancho Santa Fe Fire Department who coordinated the deployment of local helicopters amongst nine fires raging to douse flames in the area and ensure there were no injuries. Flashbacks of the 2007 fires came to our minds and our concern for these horses was foremost. Assistance offered by complete strangers demonstrates love towards animals and the desire to help others. It began as a terrifying situation that thankfully resulted in a happy ending.”

Irene Valenti, the owner of the Valenti Equestrian Club (, is universally acknowledged as the preeminent relationship expert for discriminating professionals. Founded 22 years ago, the company continues to grow and evolve to meet the needs of cosmopolitan single men and women. “Matchmaking in the European Tradition” is the organization’s constitution and demonstrates an ongoing commitment to supporting the community through the Valenti Foundation. For additional information call 858-759-9239 or visit

posted April 30, 2014

posted April 30, 2014

15th Annual Expo Horse Sale Returns to the Western States Horse Expo®, Sunday, June 15, 2014

report courtesy of AHP

David Hammond Auctions will present the 15th Annual Expo Horse Sale at the nation's ultimate equine exposition, the Western States Horse Expo, on Sunday, June 15. The Western States Horse Expo takes place Friday through Sunday, June 13-15 at the Cal Expo Fairgrounds, 1600 Exposition Blvd., Sacramento 95815. Throughout the weekend, 40,000 horsemen will come together and immerse themselves in everything imaginable for the horse enthusiast.

"We are expecting over 100 horses to be entered into the Horse Sale this year, which will consist of well broke riding horses in English or Western," said David Hammond, Horse Sale promoter. "Since 1985, we have worked hard to offer something for everyone, from show horses to gentle trail riding veterans."

These consignment sale horses will range from trail, ranch, cutting, to cow rope and reining. A select group of ranch and cow horse bred yearlings and broodmares are expected, along with ponies and draft horses. Early entries this year include a five-year-old Sorrel gelding, courtesy of Bob Adolf of Grass Valley, four ranch and rope geldings courtesy of KD Performance Horses, Ballard Utah, and more.

Starting Friday, June 13, potential buyers will have the opportunity to view the sale horses and talk in person to the owners at the Horse Sale Barn. On Horse Sale day, Sunday, June 15, the formal preview/demos will be 9:00 a.m., with cattle available for use during the demos. The Horse Sale will start at 12 NOON.

On May 15, the sale horses will be available to view online, including videos when available, photos and pedigrees at For questions about the sale, call 916-801-9465.

Now in its 16th year, Western States Horse Expo offers something for every level of horse enthusiast. Several returning events will include the Magnificent Seven and The Ultimate Super Horse Challenge. Other popular returning attractions will include Horse Expo University, Young Rider Park, Draft Horses,Breed Revelation, Trail Symposium, Book Corral and Great American Truck Display will be larger than ever.

The Expo offers a world-class education program which will feature top equine clinicians from all different disciplines including reining, dressage (classical and western), three-day event, hunter/jumpers, barrel racing and driving. Experts in trail riding, saddle fitting, body clipping, equine management, horse anatomy and starting a colt will offer invaluable tips. The Up Close and Personal sessions will offer attendees special question and answer sessions with some of their favorite clinicians in a comfortable, informal environment.

Over 400 exhibits will offer the latest products and services for the horse and ranch from riding apparel, tack, nutrition, horse supplies and trailers to art, jewelry, arts and crafts and more.

Adult admission tickets are $18 per day or $45 for the full weekend. Tickets for children 13 years and under are $5 per day and children under six are admitted free. Magnificent 7 admission tickets are $10. Show hours are 9:00 a.m. – 6:00 p.m. daily. For complete information on Western States Horse Expoticketing, exhibiting or sponsorship opportunities call (800) 352-2411 or visit

For more information on the Western States Horse Expo ticketing, exhibiting or sponsorship opportunities call (800) 352-2411 or visit

Event is produced by Horse Expo Events. Sponsors include: RAM, Farnam, Platinum Performance, Kruse Perfection, Triple Crown, Nutrena, Pyranha, West Coast Equine Foundation and Larry Viegas Insurance, Inc. Media sponsors include Western Horseman, Horseman's News, and Young Rider Magazine.