California Riding Magazine • March, 2014

Masters Grand Slam Indoor
Los Angeles joins Paris and Hong Kong as third leg of spectacular show jumping event in September.

EEM World, the creator and organizer of the Masters Grand Slam Indoor, the world's most prestigious indoor show jumping events that include the annual Gucci Paris Masters and Longines Hong Kong Masters are bringing the first American Grand Slam to Los Angeles. The dates are Sept. 25-28, at the Los Angeles Convention Center.

 The Los Angeles Masters is a unique event concept combining the best of show jumping, glamorous entertainment and luxury lifestyle over three days of competition and show at the Los Angeles Convention Center on Sept. 25-28, 2014.

Modeled after the Grand Slam in tennis, the Masters competitions are broadcast to a global audience of over 500 million homes, making it the most televised show jumping competition in the world.
Christophe Ameeuw, founder and CEO of EEM World, comments, "Horses are my passion and it is my dream to bring the wonderful and spectacular sport of show jumping to the forefront of the international sporting scene. With the Los Angeles Masters we are fulfilling our American dream while adding a third continent to our global event concept."

Recognized by both the International Equestrian Federation (FEI) and the U.S. Equestrian Federation as a CSI 5* event, the American leg of the Masters Grand Slam Indoor will put Los Angeles on the international equestrian scene as the 25 best riders in the world compete for a total prize money of 1 million USD.

The Masters Grand Slam Indoor combines world-class equestrian competitions, fine dining experience with the cuisine a Michelin Star Chef, exquisite luxury shopping, art and lifestyle entertainment across three days.

Organized in the most influential economic and cultural capitals of Europe, Asia and now the U.S., the event will welcome close to 30,000 spectators and offers unparalleled networking and social opportunities for worldwide elites, global institutions, luxury brands, celebrities and industry leaders. 

Charitable giving is also a very important element of EEM World's Masters. The organization will announce a charity partner to benefit from the LA Masters later this year. 

Native Californian Richard Spooner is among the international riders who are very excited about the event. "I could not be prouder, being from California, to have the spectacular American Masters Grand Slam coming to LA. I am currently in Hong Kong participating in the Asian Masters Grand Slam, for the second time, and I am sure that it will again exceed my expectations. Great sport, entertainment and a Prestige Village featuring pop-up stores from some of the best brands in the world."

"As an American rider I am very proud that such a high class sports event is finally coming to the US," concurs another top rider, Reed Kessler. "I have been riding at the European Masters Grand Slam – the Gucci Paris Masters – since I was 16 and I hope that all American riders join me in LA for this spectacular competition."  

Additional information regarding ticketing and entertainment acts will be available in the coming months.
 
Top Sport in Stellar Showcase

Created and organized by EEM World, the Masters Grand Slam Indoor is a unique global event concept, inspired by tennis, and designed to bring equestrian show jumping to the forefront of the international sporting and social scenes.

Hosted in capital cities in Europe and Asia, the Masters Grand Slam are the most prestigious equestrian events of the indoor show jumping season and welcome between 30,000 and 50,000 spectators to witness spectacular sporting action and entertainment over three days of world-class competitions and shows.

Each Masters brings together more than 25 of the best horse-rider combinations on the global Longines ranking list to compete for $1 million in prize money. With an unprecedented broadcast audience of more than 500 million households worldwide, the Masters are the most televised show jumping events in the world and offer unparalleled networking and social opportunities for worldwide elites, global institutions, luxury brands, celebrities and industry VIPs.
We are proud to count as our long term and loyal partners prestigious brands such as Longines, Gucci, Dassault Falcon, Airbus Group, Veuve Clicquot and Land Rover who share our passion for the equestrian world.

Press release provided by EEM World. For more information visit www.mastersgrandslam.com.