California Riding Magazine • October, 2010

WEG On TV and Online
Universal Sports, NBC Sports and to cover more than
80 hours of World Equestrian Games

Universal Sports and NBC Sports are teaming up to provide fans with the most extensive live television coverage of equestrian sports in U.S. history. NBC Sports will air 8 ½ hours of LIVE coverage on three consecutive weekends, beginning this Saturday at 12 Noon ET. Universal Sports will show more than 15 hours LIVE, including the majority of the show jumping competition. Universal Sports will also air taped broadcasts of the Reining Final, the Dressage Freestyle, the Driving competition and the Vaulting Final. The joint effort will include more than 30 hours of live and taped television coverage of the 2010 Alltech FEI World Equestrian Games in Lexington, KY. This total amount of U.S. television coverage is unprecedented for equestrian sports in this country. 

This prestigious international event is being held at Kentucky Horse Park in Lexington from Sept. 25 to Oct. 10. Lexington-area cable operator Insight Communications will offer the Universal Sports network to its subscribers on a trial basis beginning on September 24, allowing local horse enthusiasts to watch the action from start to finish.

All sessions of competition from the three Olympic equestrian disciplines—dressage, eventing and jumping—will be streamed LIVE on for a one-time subscription fee of $29.99. A daily purchase option of $12.99 also will be available. Full replays of subscription content will be provided for on-demand viewing. The live streaming began with dressage (Sept. 27-29, Oct. 1), continued with eventing (Sept. 30, Oct. 1-3) and concludes with jumping (Oct. 4-6, 8-9). For details and a complete schedule of coverage on, go to
Additional live coverage of the international disciplines of reining, driving, vaulting, endurance, and recorded coverage of para-equestrian dressage, will air on the United States Equestrian Federation Network at Pay-Per-View coverage of the 2010 Alltech FEI World Equestrian Games will also be offered at
World Equestrian Games Television Schedule (Please note the times listed here are East Coast times)

  • Oct. 3, 1:00 p.m. - 4:00 p.m. (live)
    Show Jumping and Eventing-Cross Country
  • Oct. 3, 4:00 p.m. - 6:00 p.m. (live)
    Freestyle Dressage and Reining Individual
  • Oct. 4, 10:00 a.m. - 12:30 p.m. (live)
    Show Jumping Speed Competition
  • Oct. 4, 2:30 p.m. - 5:00 p.m. (live)
    Show Jumping Speed Competition
  • Oct. 5, 10:00 a.m. - 12:30 p.m. (live)
    Show Jumping Team Competition
  • Oct. 5, 2:30 p.m. - 5:00 p.m. (live)
    Show Jumping Team Competition
  • Oct. 6, 7:00 p.m. - 9:30 p.m. (live)
    Show Jumping Team Competition Finals
  • Oct. 7, 11:30 a.m. - 2:30 p.m. (taped)
    Eventing Finals
  • Oct. 7, 2:30 p.m. - 4:30 p.m. (taped)
    Dressage Freestyle and Reining Individual
  • Oct. 8, 5:30 p.m. - 7:00 p.m. (live)
    Show Jumping Individual Competition
  • Oct. 9, 8:00 p.m. - 9:30 p.m. (live)
    Show Jumping Final Four
  • Oct. 10, 4:00 p.m. - 6:00 p.m. (live)
    Show Jumping Finals, Vaulting, Driving and Closing Ceremonies
  • Oct. 11, 11:30 a.m. - 1:30 p.m. (taped)
    Show Jumping Finals, Vaulting, Driving and Closing Ceremonies
  • Oct. 14, 6:00 p.m. - 7:00 p.m. (taped)
    Driving Finals
  • Oct. 15, 6:00 p.m. - 7:00 p.m. (taped)
    Vaulting Finals

Universal Sports, a partnership between NBC Sports and InterMedia Partners, LP, serves as the preeminent multiplatform destination for Olympic-related sports programming on television and online. Universal Sports is available in more than 63 million homes, including all of the nation’s top 10 DMAs. Recent expansion includes launches in Boston, Atlanta, Houston, Miami, Denver, Portland, and Jacksonville. Go to for a complete list of TV markets. Major world championship and Olympic qualifying events found on Universal Sports range from track and field, skiing, swimming, gymnastics, marathons and cycling, to volleyball, rowing, triathlon, fencing, speed skating and martial arts. delivers an immersive experience via live and on-demand competition coverage, interaction with top athletes through blogs and in-depth access to Olympic sports news and information year-round. For more information on the availability of the Universal Sports 24-hour television channel, please visit

Reporter Erin Gilmore will report on the WEG, with an emphasis on the performance of our area’s riders, for California Riding Magazine’s November issue. And look for some stellar photos from photographer Selena Frederick to accompany Erin’s report.