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California Riding Magazine • August, 2010 The Dressage Diva |
Constantly updated content is critical to maintaining visitors on any website. That’s no problem for the aptly named online retail store, The Dressage Diva. “We are adding new products every day,” reports Christy Sanantonio, who founded the business in late 2009. Since then, the active rider and horse owner has kept very busy searching for clothes, equine products, gifts and accessories her fellow dressage enthusiasts will love as much as she does. The idea for The Dressage Diva came from Sanantonio’s frustration trying to find certain products herself. There is plenty of dressage and general equestrian activity in her native Louisiana, yet finding the quality of breeches and other items, both necessities and niceties, was hit or miss on the bricks and mortar retail circuit. “Our number one priority is providing our customers with the finest dressage products at the best prices around, in addition to offering superior customer service and support that is unmatched,” Sanantonio explains. “You will find the most fashionable and quality selection of dressage riding apparel and accessories in online shopping at TheDressageDiva.com.” Several items have already established themselves as big winners. Breeches are The Dressage Diva’s most popular product category at the moment. Golden Dress, Cavallo, Eurofit, F.I.T.S., Goode Rider and the Royal Highness Collection are particularly popular lines, representing a range of prices. Cavallo’s most popular breech, the Champion Full Seat Cotton Breech, for example, is available at a special price of $205.99. The other end of the price spectrum is nicely represented by the Royal Highness Collection, in which The Dressage Diva offers show breeches for $89.95. The range gives dressage enthusiasts of all budgets and competitive levels plenty of high quality choices. The Dressage Diva’s apparel category includes shirts, gloves, vests, show bows, socks and a nice selection of stock ties. The Gifts and Goodies department includes everything from Peppermint Ponies Chocolates for riders to equally tempting treats for their horses, such as Flying Horse Bakery Healthy Edibles. There are plenty of practical items, too, like Dry Erase show schedule and daily work boards. Stable supplies include flower boxes, arena rails, letters and cavaletti for dressage arenas, plus elegant tack trunks, workhorse wheelbarrows, mounting blocks and much more. The website features a powerful search engine to help locate the perfect item for any equestrian need. The Wish List makes it easy for friends and relatives to buy their favorite rider the ideal gift. As an avid equestrian, Sanantonio has found the process of finding new merchandise and developing beneficial relationships with suppliers to be quite fun. Her passion for the endeavor and the sport it serves is evident in the quality of products The Dressage Diva carries and in its emphasis on terrific customer service. This includes fast and affordable shipping. Orders placed by 2 p.m. Central Standard Time will ship the same day so long as they are in stock, Sanantonio reports.
For more information on The Dressage Diva visit www.thedressagediva.com. |
